Afero builds the secure IoT platform behind connected products for consumer brands, industrial manufacturers and large enterprises. It's deeply technical stuff. The trick is explaining it to the product managers, engineers and executives who all show up to the same website wanting different things.
As Afero's monthly marketing partner, we handle the website, PR, design and campaigns. On afero.io that has meant new navigation, a cleaner homepage, a Foundations hub for the platform story and dedicated pages for Consumer, Industrial, Enterprise and Developers, plus a reusable campaign template the team can spin up on short notice.
We also went digging in Google Search Console and found pages with plenty of impressions and not nearly enough clicks, along with duplicate URLs quietly splitting the site's search authority. Turns out the fastest SEO wins are often already sitting in your own data.
