Casetabs solves the "telephone game" inside surgery centers. We happen to think this is sort of important when important orders and surgical knives are in the same room. Establishing a name, brand tone, logo and copy was certainly fun. Developing the website and helping to improve case communication for Casetabs? Well, that's just what the doctor ordered.

"Unlike hospital gowns, this app actually covers your backside," is the kind of no-nonsense, yet human approach the tone takes. From there, the copy describes the easy-to-use, hard-to-messup app that is Casetabs.